In celebration of the 20th anniversary milestone of her namesake company, Keiko Mecheri unveils a new packaging for her exclusive perfumes, inking a new chapter in the Californian Maison’s successful story where a bold and trend-setting creativity, niche craftsmanship and unconventional olfactive facets bond seamlessly.
Favoring evolution over revolution, Keiko Mecheri has developed a clean, modern and minimalist bottle that is subtly evocative of her Japanese roots. Its fresh transparency, lightness, airy colors and gentle touch of gold also recall her first bottle, a basic design introduced in 1998 when she made her foray on the perfume scene. Simple yet distinctive, it is nestled in a clean white and black box.
In sync with Keiko Mecheri’s ongoing quest to innovate, the time was ripe to replace its more opulent predecessor characterized by dark glass and flashier gold accents. With this new undertaking, Keiko Mecheri embraces a more whispered, intimate sense of luxury where the perfumes do the talking.
The Keiko Mecheri collection counts 40 fragrances that starting in September 2018
will feature this fresh new design.
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