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Keiko Mecheri founded her namesake company in 1997 with her husband Kamel Mecheri. The couple were working together in the high-tech and graphic design business when they decided to play havoc with their lives and enter the niche fragrance world, initially with artistic scented candles and home fragrances. They set up their studio on the Sunset Boulevard, across the street from the storied Roxy theater and Rainbow Room.
In many ways, the similarities between Grasse and California bond the two worlds of Keiko Mecheri- Both share year-round mild, sunny climates, the natural surroundings of the South of France and L.A conjure a similar imagery, as do the inebriating “odors” of the sun-kissed citrus trees, spilling jasmine, and the wild beauty of desert blooming flowers and shamanic herbs. Last but not least, both the South of France and California served as the epicenter of Boho chic, fervently kindling the spirit of pioneers and unconventional thinkers.
Today as the demand for independent perfumes continues to gain steam, true connoisseurs appreciate the luxurious yet understate character of her fragrances and her ability to surprise, to reinterpret vintage elements in a contemporary manner.
Part artist, part entrepreneur, Keiko Mecheri is multi-cultural woman who was born in Japan, raised in California and studied art in Europe. While some of her scents are subtly evocative of the Orient and of her native Japanese Riviera, it is Keiko Mecheri’s love for Los Angeles and California with its sun-kissed climate, buzzing scene, laid-black lifestyle, diversity and lush surroundings, that really kindles her inspirations and aspirations.
This unique landscape, as diverse as frost from fire, is Mecheri’s own olfactory road, a narrative that embraces the sweeping beaches, the raw-edged beauty Malibu, Beverly Hills, the Sunset Strip and the iconic Laurel Canyon, a mountainous neighborhood nestled in the Hollywood Hills region.
The land of freedom and of opportunity, of hippies and high-wattage celebrities, California is characterized by its far-sighted verve and by its quest to innovate, also via radical social battles that have forged its identity.
Finding one's own way may be difficult,
but the experience from the road traveled is always rewarding.
It is what defines us. There is a parallel between
the creative process of perfumes and art and music,
or rather all arts...
We are firm believers that it is our responsibility to be proactive to become a more sustainable company. We are responsible for the resources that we use and the impact that we have. All our glass bottles and packaging components are recyclable. Raw materials are sourced with the environment in mind. We take responsibility for operating a business and maintaining a supply chain the respects our planet as well as the people and the creatures that share our earth.
Acting responsibly means being eco-conscious today to safeguard the planet for the future generations. We firmly believe that keeping an eye on sustainability and creating beautiful fragrances can go hand in hand hence we are driven to keep developing new more sustainable and unique ideas.
Our corporate partners follow the same ethical and environmental standards that we set for ourselves. None of our products, or product’s ingredients, are tested on animals and none of the ingredients used in our fragrances contain ingredients of animal origins.
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